Privacy Policy
Last updated: September 19, 2026
This Privacy Policy explains how pjdesign, llc ("we," "us," or "our") collects, uses, shares, and protects personal information when you visit www.newtapfilters.com (the "Site"), buy from us, or otherwise contact us (together, the "Services"). By using the Services, you agree to the practices described here. If you do not agree, please do not use the Services.
1. Information we collect
Information you give us
- Contact details: name, email address, phone number, shipping and billing address.
- Order details: products purchased, order history, and payment confirmation. Payment card details are handled by our payment processors; we do not store full card numbers.
- Communications: messages you send us, such as support requests, reviews, and survey responses.
- Marketing preferences: whether you have signed up for our emails or text messages.
Information collected automatically
- Device and usage data: IP address, browser type, device type, operating system, pages viewed, links clicked, referring website, and time spent on the Site.
- Approximate location: derived from your IP address.
- Cookies and similar technologies: see Section 5.
Information from others
We may receive information from service providers that help us run the store (such as Shopify, payment processors, and shipping carriers) and from advertising and analytics partners (such as Meta and Google).
2. How we use your information
- To process and ship your orders, handle returns, and provide customer support
- To process payments and prevent fraud
- To send order confirmations, shipping updates, and other service messages
- To send marketing emails and texts if you have opted in
- To show you relevant ads on other websites and social media, and measure how our ads perform
- To understand how visitors use the Site and improve it
- To comply with the law, enforce our Terms of Service, and protect our rights and the rights of others
3. How we share your information
We do not sell your personal information for money. We share it only as described below:
- Service providers who work on our behalf, such as Shopify (our e-commerce platform), payment processors, shipping carriers, fulfillment partners, email and SMS providers, and customer support tools.
- Advertising and analytics partners such as Meta (Facebook and Instagram) and Google, which use cookies and pixels to measure ads and show you ads based on your activity. Under some state laws, this may be considered a "sale" or "sharing" of personal information for targeted advertising. You can opt out (see Section 6).
- Legal and safety reasons, when required by law, subpoena, or court order, or to protect our rights, customers, or others.
- Business transfers, if we are involved in a merger, acquisition, or sale of assets.
- With your consent or at your direction.
Text messaging: We will not share or sell your mobile phone number or SMS opt-in consent with third parties or affiliates for their own marketing purposes.
4. Shopify
Our store is hosted on Shopify. Shopify collects and processes personal information on our behalf to provide the Services. You can read how Shopify handles personal information in the Shopify Privacy Policy.
5. Cookies and tracking
We and our partners use cookies, pixels, and similar technologies to keep your cart working, remember your preferences, understand how the Site is used, and deliver and measure ads. You can control cookies through your browser settings. Blocking some cookies may affect how the Site works.
You can also limit ad personalization through Meta Ad Preferences, Google Ad Settings, and the industry opt-out tools at optout.aboutads.info and optout.networkadvertising.org.
Global Privacy Control: If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of your personal information for that browser.
Do Not Track: There is no common standard for "Do Not Track" signals, so we do not currently respond to them.
6. Your privacy rights
Depending on where you live (including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and other states with privacy laws), you may have the right to:
- Know and access the personal information we have about you
- Correct inaccurate personal information
- Delete your personal information
- Get a copy of your personal information in a portable format
- Opt out of the sale or sharing of your personal information, targeted advertising, and profiling
- Limit the use of sensitive personal information (we do not use sensitive information for purposes that require this right)
- Appeal our decision on your request
To make a request, email [support email] with the subject line "Privacy Request." To opt out of sale or sharing, you can also use the "Your Privacy Choices" link in the footer of our Site. We will need to verify your identity before completing most requests, usually by matching information you give us with information we have. You may use an authorized agent to make a request on your behalf; we may ask for proof that the agent is authorized.
We will respond within the time required by law (generally 45 days). If we deny your request, you can appeal by replying to our decision. We will not discriminate against you for exercising your privacy rights.
California residents
In the past 12 months, we have collected the following categories of personal information: identifiers (such as name, email, address, IP address); customer records (such as phone number and address); commercial information (such as purchase history); internet or network activity (such as browsing behavior on our Site); and approximate geolocation. We collect this information from the sources and for the purposes described in Sections 1 and 2, and disclose it to the categories of recipients described in Section 3. We may "share" identifiers and internet activity with advertising partners for targeted advertising. Under California's "Shine the Light" law, you may also ask us about disclosures of personal information to third parties for their direct marketing purposes.
7. Marketing emails and texts
You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email. You can stop marketing text messages at any time by replying STOP; reply HELP for help. Message and data rates may apply. Consent to receive marketing messages is never a condition of purchase. We will still send you messages about your orders.
8. How long we keep your information
We keep personal information for as long as needed to provide the Services, fulfill orders and returns, meet our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When it is no longer needed, we delete or anonymize it.
9. How we protect your information
We use reasonable administrative, technical, and physical safeguards to protect your personal information, and payments are processed over encrypted connections. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. Children
The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it. We do not sell or share the personal information of consumers we know are under 16.
11. Visitors outside the United States
We are based in the United States and our Services are intended for U.S. customers. If you access the Services from outside the U.S., your information will be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country.
12. Links to other websites
The Site may link to websites we do not control. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.
13. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date above. If we make material changes, we will notify you as required by law.
14. Contact us
If you have questions about this Privacy Policy or want to exercise your rights, contact us at:
New Tap Filters
Email: contact@newtapfilters.com